4 Indonesian Designers Hit NYFW with Head Turning Designs Straight from Indonesia’s Hidden Fashion Culture

Represented By The Riviere Agency.


New York, NY (February 7, 2019) – Four dynamic Indonesian designers put a spin on the FW19 collections at NYFW: The Shows on Thursday morning on-site at Industria. The participating designers shown on the runway were Dian Pelangi, Alleira Batik, Itang Yunasz and 2 Madison Avenue.

Attendees were left in awe by each garment as they flowed down the runway. Intricate details like embroidered lace, bead work, and crystals were woven onto organic cotton, silk, leather and satin – many of the looks encompassing the traditional Indonesian prints and head wraps, like hijabs and turbans.

The runway show commenced with the collection of Dian Pelangi titled “Social Love,” her interpretation on the “hype” of the fashionista on social media. With pieces that left many of the American guests asking if the collection was “See Now Buy Now.”, Pelangi demonstrated that hijabi women can be cool, modern, and embrace street style.

“Women rocking a hijab should still be able to represent the modern, dynamic, and sporty street style typical of Manhattan.” quipped Pelangi backstage before the show. Each look had layered dresses and coats cinched at the waist over pants, obstructing the mainstream vision of femininity; integrating tones of pink, black, and yellow. Accessories included cat eye sunglasses that were ripe for street style snaps.

Itang Yunasz captivated the crowd with with flowy dresses that epitomized luxury, batik-chic, the traditional print of Indonesia, transporting them to a dreamy Jakarta night. Intricate details like crystal embroidery and seashells created a boho-chic aesthetic on the tulle, silk organza full length dresses that can easily be worn day or night – with the promise of transporting you to an Indonesian paradise. Each look was adorned by show-stopping turbans made from traditional fabric.

2 Madison Avenue brought new silhouettes, vibrant colors and structure to the runway. The collection was filled with hot pink, red, yellow, and other contemporary colors; along with a juxtaposition of textiles, designs, and knee-high boots. A world tour of inspiration from Africa to Japan and Spain to New York, the presentation started with pink and leather leading to embroidered evening wear; featuring euro-style pop-art to an elegant, white, finale dress.

The fourth collection, Alleira Batik, presented a sophisticated collection of tunics and dresses with traditional red and aqua blue silks and organza along with structured jackets. The show-stopper was a printed pantsuit with plum, burgundy, and red hues that effortless worked with unexpected synergy. The print recurred in other silhouettes that were both wearable and editorial, a hard feat for any designer.

The runway show was packed with a full house of industry editors, buyers, influencers, and notable guests which included Miss USA Sarah Rose Summers, Francesca Curran from Orange is the New Black, Ashley Martson and Jay Smith from 90 Day Fiancé, Melody Mitchell from VH1 Black Ink Crew, and Jenelle Evans from MTV Teen Mom 2 along with notable members of The Consul General Republic of Indonesia: Winanto Adi, Consul for Social-Cultural and Information Affairs, Yohannes Jatmiko, Consul for Economic Affairs, Rima Sundusita, Vice Consul for Social-Cultural and Information Affairs and Rahmayanti Jailani, Spouse of Indonesian consul general.

About Indonesian Diversity

Indonesian Diversity in cooperation with Indonesia Fashion Gallery presents 2Madison Avenue, Alleira Batik, Dian Pelangi and Itang Yunasz. 2MadisonAvenue was founded by designer Maggie Hutauruk whose bohemian, artsy, chic style adds a modern fashion-forward touch using traditional Indonesian fabrics and are 100% locally made. Alleira Batik, one of the largest Batik retailers in Indonesia has successfully changed the perception of traditional batik into wearable pieces for the modern fashion lifestyle. Dian Pelangi is returning to the NYFW: The Shows stage bringing her popular modest fashion all hijabi looks to the runway with a fresh modern vibe and an homage to street style. Itang Yunasz, one of Indonesia’s prominent modest designers is known for using traditional patterns such as Batik, Ikat, tie-dye and songket to create stunning modest fashion looks that are fresh and inspiring.

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